Performance Marketing Specialist
SubAbb Technologies
PKR.70,000-PKR.80,000
F Full Time
This skill are required
- • Proven experience in managing and optimizing performance marketing campaigns across Google Ads, Facebook Ads, Instagram, LinkedIn, and other digital channels
- • Strong knowledge of SEO and SEM best practices
- • Expertise in Google Analytics, Google Tag Manager, and other performance measurement tools
- • Data-driven mindset with excellent analytical skills and a strong understanding of key performance metrics (CPC, CPA, ROI, etc.)
- • Experience with A/B testing, landing page optimization, and audience segmentation
- • Excellent communication and project management skills
- • Ability to work independently and manage multiple campaigns simultaneously
- • Familiarity with recruitment or job board platforms is a plus but not required
- Department Marketing
- Role You will be responsible for creating, managing, and optimizing marketing campaigns to increase traffic, generate leads, and improve conversion rates for Subabb.
- Education Bachelors
- Gender All
- Pay Type Fixed Only
- Pay PKR.70,000-PKR.80,000
- No Of Opening 1
- Job Type Full Time
- Experience Min 1 year
- Perks None
- Job Location Hybrid
Job Description
About Subabb:
Subabb is an innovative recruitment platform that simplifies the hiring process by connecting companies with top talent across industries. We help organizations streamline their recruitment efforts while offering job seekers the best opportunities in their fields. As we continue to grow, we are seeking a skilled Performance Marketing Specialist to help scale our digital marketing efforts and optimize our campaigns for maximum ROI.
Job Overview:
We are looking for an experienced and data-driven Performance Marketing Specialist to drive customer acquisition, engagement, and growth through paid digital channels. The ideal candidate will have a strong background in managing campaigns across Google Ads, social media platforms, and other paid media channels. You will be responsible for creating, managing, and optimizing marketing campaigns to increase traffic, generate leads, and improve conversion rates for Subabb.
Key Responsibilities:
• Campaign Strategy & Execution: Develop and execute digital marketing strategies across various paid channels, including Google Ads, Facebook Ads, Instagram, LinkedIn, and more.
• Data-Driven Optimization: Continuously monitor and optimize campaigns based on performance data to maximize ROI, including A/B testing, bid management, and audience targeting.
• Budget Management: Allocate and manage digital marketing budgets across campaigns, ensuring efficient spend to achieve desired outcomes.
• Analytics & Reporting: Track and analyze performance metrics (CTR, CPC, conversion rates, etc.), providing regular reports to key stakeholders. Use insights to inform future strategies.
• Lead Generation: Drive traffic and generate leads for Subabb’s platform by optimizing landing pages, ads, and funnel processes.
• SEO & SEM Strategy: Implement SEO and SEM strategies to improve organic search rankings and increase visibility for key terms relevant to the recruitment industry.
• Audience Targeting & Segmentation: Identify and segment target audiences for personalized ad experiences, increasing the relevance and effectiveness of campaigns.
• Collaboration: Work closely with the content, design, and product teams to ensure campaign assets are aligned with Subabb’s branding and messaging.
• Staying Current: Keep up-to-date with industry trends, algorithm changes, and new digital marketing tools to ensure Subabb remains competitive in the market.
Requirements:
• Proven experience in managing and optimizing performance marketing campaigns across Google Ads, Facebook Ads, Instagram, LinkedIn, and other digital channels
• Strong knowledge of SEO and SEM best practices
• Expertise in Google Analytics, Google Tag Manager, and other performance measurement tools
• Data-driven mindset with excellent analytical skills and a strong understanding of key performance metrics (CPC, CPA, ROI, etc.)
• Experience with A/B testing, landing page optimization, and audience segmentation
• Excellent communication and project management skills
• Ability to work independently and manage multiple campaigns simultaneously
• Familiarity with recruitment or job board platforms is a plus but not required
What We Offer:
• A collaborative and innovative work environment
• Opportunities for growth and professional development
• Flexibility (remote work options)
• Competitive salary and benefits (if applicable)
How to Apply:
Interested candidates can apply through the Subabb app, or by submitting their resume and any relevant portfolio or case studies showcasing successful performance marketing campaigns to [email protected]